Cardlytics Inc. (NASDAQ: CDLX) today announced a new partnership with Rove, the first universal airline mile program built for Gen Z and Millennials, extending the Cardlytics Rewards Platform (CRP) and further diversifying Cardlytics’ supply footprint.
Since launching in 2025, Rove has quickly grown an active base of digitally native travelers and built out a roster of airline partners, making it one of the fastest growing rewards programs built specifically for the way younger travelers save and spend.
The partnership gives Rove members access to Cardlytics’ full offers program, adding a new way for them to earn toward their next trip. For Cardlytics, it’s a chance to extend CRP to an audience that earns and spends often, motivated by a clear reward.
Rove members can link a card and start earning rewards automatically, unlocking personalized offers with every purchase.
“Every new partner like Rove shows how far CRP can reach beyond where we started,” said Amit Gupta, Chief Executive Officer of Cardlytics. “It gives us a new way to deliver value to travelers who are motivated to earn, and it gives Rove’s members a faster path to their next trip.”
“Rove is built around making travel rewards easier to earn and more useful in everyday life,” said Max Morganroth, CEO and Co-Founder of Rove. “Partnering with Cardlytics lets us bring members even more ways to earn Rove Miles. It’s another step toward making the next trip feel a lot closer, without requiring a travel credit card.”
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a purchase intelligence platform that transforms $5.8 trillion in annual transaction data into smarter growth strategies for brands and more rewarding experiences for consumers. With visibility into one of every two card-based transactions in the U.S. and U.K., Cardlytics delivers the scale and depth of purchase intelligence that no other platform can match. Brands activate that intelligence through personalized, card-linked offers that drive measurable results across leading banking and commerce platforms worldwide. Since 2008, Cardlytics has delivered $1.2 billion in rewards to consumers. Learn more at www.cardlytics.com or follow us on LinkedIn.
About Rove
Rove is the first travel platform to offer a flexible way for users to earn and redeem miles without needing a travel credit card. Users can earn Rove Miles by booking flights and hotels through Rove, including through its groundbreaking Loyalty Eligible hotel feature, as well as by shopping and dining at tens of thousands of partner merchants.
Rove Miles can be used to book flights with over 140 airlines and stays at hundreds of thousands of hotels, or transferred to select loyalty program partners, giving travelers a more flexible and accessible alternative to traditional airline miles.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261006809123/en/
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